![]() ![]() Photo: Nicolas Ferrando, Lois Lammerhuber. In the evening, walls are lit up and can also be matched to music and theme of the exhibits. The Ars Electronica Center and Futurelab building is located on the banks of the Danube. The Ars Electronica Center and Futurelab. Viewed in this light, Ars Electronica, you realize, is more than merely a conglomeration of the latest technology and art. ![]() The Futurelab and Center are located in the same building with only a wall to separate them, which allows them to take quick action: depending on how visitors react to an exhibit one day, it can be modified and redisplayed the next.Īrs Electronica thus consists of four elements functioning as a single ecosystem, which constantly prototypes the future while directly monitoring the impact on living citizens. The concurrently founded Ars Electronica Futurelab originally functioned as the content development arm of the festival and Center, but it now engages in interdisciplinary research and development projects spanning academia and industry, seeking to combine cutting-edge scientific knowledge with advanced networking capacity. ![]() Thus it differs from other museums in that it is more than just an exhibition facility. As the name indicates, this is, the organizers of Ars Electronica explain, a “center” and “educational facility” where futurological knowledge is amassed and residents young and old are stimulated by experiencing the future, becoming better and more conscious citizens in the process. The next milestone was the establishment of the Ars Electronica Center-Museum of the Future (photo), jointly run by the city of Linz. The constant focus of the founders’ interest has been identifying the societal impact of media arts applying the latest technology, as opposed to so-called fine art, and in 1987 they instituted the Prix Ars Electronica, which is awarded to best of the works featured after a rigorous evaluation. The festival brings together cutting-edge technology, works of art, and people. Back then the decline of the steel industry had cast a dark shadow over Linz’s future, and the festival began as an effort to breathe new life into the city by making it a center of technology and art. Launched thirty-seven years ago as an arts festival, Ars Electronica was the brainchild of four individuals active in the fields of technology, art, and journalism. Let’s take a brief look at Ars Electronica’s origins. The History: the making of the world’s leading center of creativity But it differs greatly from other art shows and media art festivals in that it focuses on the future issues facing society and poses questions about them in the form of agendas for tomorrow. You may have heard of Ars Electronica as a celebration of media arts. Well, there’s an institution that since its foundation in 1979 has continuously investigated better ways for society to evolve by exploring new trends in art, science, and technology and boldly creating experimental works: the future-oriented Ars Electronica located in Linz, Austria, a city built of stone with a romantic medieval air. Have you ever wondered what questions you should be asking yourself about the near or remote future? “How on earth can we set agendas for the future when we can’t even find the answers to the questions we have today?” you may protest. Ars Electronica: Where our agendas for tomorrow are generated Here is a report on the festival by Kazuko Tanaka of Hakuhodo Group company VoiceVision, who facilitated at the Future Innovators Summit cohosted for the past three years by Hakuhodo and Ars Electronica, and Rena Tanaka of Hakuhodo Creative Human Capital Planning & Management Division. The Ars Electronica Festival, a vast experience of media art held every September in Linz, Austria, took place September 8-12, 2016. ![]()
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